It is exactly what it says on the tin - a list of subscribers!

Overview:

A subscriber list is exactly what it sounds like - it's where all the details of your subscribers are kept.

People join your list through your signup forms, by you manually adding or by them initiating a conversation with you.

You can have as many subscriber lists as you like, with as many subscribers in them as you need.

Use example:

  1. Paul runs an online magazine. He creates two lists:
    1. One called 'newsletter' which he uses to store people that just want a weekly update of his news, and
    2. another one called 'instant updates' which he stores people that want to be updated whenever he publishes anything on his site.
    3. To send his 'newsletter' message, once a week Paul logs into the ubisend platform and creates a broadcast message with a summary of all his news and a link to the summary page on his site.
    4. To send to his 'instant updates' list, whenever Paul write a new post he quickly logs into ubisend and sends a broadcast to this list with a link to it on his site.
    5. Due to the ubisend tracking functionality, Paul is able to see who clicks which links, how engaged his audience is and who his biggest fans are.
    6. Paul is living the dream

  1. Jenny is the marketing manager for a national football team. She has three lists:
    1. One called 'welcome' which she uses to store new fans to the team and send them a series of scheduled messages about the team, their history, best way to book tickets etc,
    2. A second called 'starting lineups' which she uses to store the fans that want to be kept up-to-date on last minute changes to which players are playing in the next game, and
    3. A third called 'discounts' which she stores fans who are interested in last minute tickets for games, at a discount.

There you go - you know now what subscriber lists are for, get cracking and go make one!